Residential Property Growth Partner

CRM & Property Lead Management from WhatsApp chat to site visit

We set up and run the lead management system your sales team needs: every Meta, Google and website lead lands in one pipeline, gets qualified on WhatsApp, and is followed up until a site visit is booked.

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Where developer leads get lost

Slow first response

Buyers enquire on several projects at once. A reply that takes hours sends them to the next developer.

Chats scattered across phones

When leads live in personal WhatsApp accounts, management cannot see follow-ups, and history leaves with the agent.

No link to campaigns

Without a pipeline, you cannot tell which campaign produced site visits and bookings, only which produced clicks.

What we do

Implementation and ongoing management

Pipeline setup

Stages built around your sales process: new lead, qualified, site visit booked, visited, negotiation, booking.

WhatsApp qualification

Qualification questions for budget, unit type, timeline and financing, so agents call the right buyers first.

Lead capture and routing

Meta lead forms, click-to-WhatsApp ads, Google Ads and landing pages feed one inbox and are assigned to the right agent.

Follow-up workflows

Reminders and message templates so no qualified buyer goes quiet without a follow-up.

Sales-team enablement

Training and playbooks for your in-house agents, and regular reviews of response time and conversion.

Campaign-to-sales reporting

Dashboards that connect ad spend to qualified leads, site visits and bookings.

Our tech stack

Built on ChatAgent

We implement ChatAgent, a WhatsApp lead management platform, as the core of the system. ChatAgent is a separate company; Pipeline is its implementation partner for property developers. If your team already uses another CRM, we can work with it.

Visit ChatAgent.so

Two ways to pay for the software

Subscribe directly

Your company subscribes to ChatAgent directly. Pipeline charges only for implementation and management.

Bundled in your retainer

The ChatAgent licence is included in your Pipeline retainer, with one invoice for software and service.

Ready to build a better residential buyer pipeline?

Request a Residential Growth Audit

Frequently Asked Questions

Is this a software product?

No. Pipeline is a service company. We set up, run and improve your lead management, and the software we use is ChatAgent.

How are Pipeline and ChatAgent related?

ChatAgent was founded by Pipeline’s founder and operates as a separate company. Pipeline is an implementation partner, and you can subscribe to ChatAgent directly if you prefer.

Can you work with our existing CRM?

Yes. We recommend ChatAgent for WhatsApp-first property sales, but we can implement the same process on a CRM your team already uses.

Who is this service for?

Residential developers selling to Indonesian buyers, with medium- to high-end projects in Jakarta, Bali, Batam, other Indonesian cities or overseas, and an in-house or agency sales team.

Does this include an AI agent?

It can. An AI agent can reply to every WhatsApp chat in seconds, qualify buyers and book site visits before handing them to sales. See AI lead qualification.