Property sales funnel calculator

Where does your funnel leak?

Enter your marketing budget and the numbers at each stage, from lead to unit sold. See the cost per stage, revenue, ROAS and the stage where most buyers drop out: that is the stage to discuss with us.

Example numbers are filled in. Replace them with your project's last month or last campaign. Website visitors is optional; leave it empty if you do not track it.

    Formulas: CPC, CPL, CPQL, CPV, CPB and CAC = marketing budget ÷ stage count · Drop-off = 1 − stage ÷ previous stage · Revenue (omzet) = units sold × AOV · ROAS = revenue ÷ marketing budget

    Ready to build a better residential buyer pipeline?

    Tell us about your project, location, target buyer, inventory and current sales challenge. We will find the biggest opportunity in your acquisition and conversion funnel. The audit covers:

    • Project positioning and buyer segments
    • Campaign, audience and channel performance
    • Landing pages and inquiry flow
    • WhatsApp response time and qualification
    • CRM, lead routing and sales follow-up
    • Site-visit booking and attendance
    • Attribution and reporting gaps
    • A prioritized list of funnel improvements
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