Residential Property Growth Partner
Real estate marketing for residential developers
Residential property is the only industry we serve. We know how homes, townhouses, apartments and villas are sold to Indonesian buyers: through WhatsApp, a site visit and a sales team, across a launch cycle that changes what marketing needs to do every few months.
For medium- to high-end residential projects in Jakarta, Bali, Batam and selected Indonesian markets.
Projects we work on
Medium- to high-end residential projects with real inventory, a sales team and a marketing budget.
Landed homes and clusters
Houses in townships and gated clusters, sold mostly to end-user families and upgraders, often with KPR financing.
Townhouses
Compact premium homes in established areas, where location and access carry most of the selling proposition.
Apartments
Residential towers with a clear sales team, sold to end-users, first-time buyers and investors.
Villas and branded residences
Lifestyle and investment properties, mainly in Bali, where rental programs and ownership structure shape the buyer journey.
Markets we focus on
Our audience is defined by who buys, not where the developer is from: any residential project sold to Indonesian buyers.
Jakarta and Greater Jakarta
Townships and clusters across Tangerang, Bekasi, Depok and Bogor, and apartments in the city, where commute, toll and rail access decide the shortlist.
Typical buyersEnd-user families, upgraders, first-time buyers
Bali
Villas and branded residences where lifestyle, location and rental potential matter, and ownership questions come early in the conversation.
Typical buyersInvestors, second-home buyers from Jakarta and Surabaya, international buyers
Batam
Residential projects close to Singapore, where cross-border access and local employment shape demand.
Typical buyersLocal upgraders, investors, buyers connected to Singapore
Overseas projects for Indonesian buyers
Projects outside Indonesia marketed to buyers who live here, often for investment, education or a second home.
Typical buyersHigh-net-worth families and investors in Indonesia
We take on projects in other Indonesian cities when the product, buyer profile and sales economics are a good fit.
Marketing changes with every phase of the project
A project needs different work at pre-launch than at the last ten units. We plan by phase, not by channel.
- 1
Pre-launch
- Goal
- Build a list of qualified buyers before prices are public.
- What we do
- Positioning, waitlist or priority-pass campaigns, WhatsApp qualification and launch-event invitations.
- Measured on
- Qualified waitlist and priority-pass sign-ups
- 2
Launch
- Goal
- Turn interest into bookings during the launch window.
- What we do
- Launch campaigns, site-visit booking, follow-up for every waitlist buyer and daily sales reporting.
- Measured on
- Site visits and bookings in the launch window
- 3
Ongoing sales
- Goal
- Keep absorption steady and move slow unit types.
- What we do
- Campaigns by buyer segment and unit type, Google Ads and SEO on area and price, and conversion fixes on WhatsApp and visits.
- Measured on
- Cost per booking and monthly unit absorption
- 4
Last units and ready stock
- Goal
- Sell the remaining inventory efficiently.
- What we do
- Targeted offers, financing-led messages, retargeting past inquiries and re-engaging buyers who visited.
- Measured on
- Remaining units sold and cost per booking
Buyers we qualify for you
Each buyer type needs a different message and a different first question on WhatsApp.
End-user family
Needs to believe
The home fits the family, the commute and the schools, at a payment they can manage.
We ask early
Budget, monthly installment, move-in timeline
Upgrader
Needs to believe
The new home is a clear step up in space, area or status from where they live now.
We ask early
Current home, unit preference, decision makers
Investor
Needs to believe
The price, location and rental or resale potential justify the purchase.
We ask early
Investment goal, payment scheme, number of units
Buyer living elsewhere
Needs to believe
They can buy, inspect and manage the property without being there all the time.
We ask early
Location, visit plans, preferred language and channel
Who we work with at the developer
Owners and directors
Sales targets, unit absorption and whether marketing spend shows up in revenue.
Marketing heads
Positioning, campaigns, cost per qualified lead and agency coordination.
Sales directors
Lead quality, response time, follow-up discipline, site visits and bookings.
Sales teams and agents
Qualified conversations, scripts, routing and a clear record of every buyer.
Who we are not the right fit for
- Individual agents and small brokerages
- Rental listings and property management
- Projects without inventory or a sales process
- Developers who only want the cheapest leads
- Clients unwilling to share sales and CRM data
Saying no to these lets us stay focused on developers whose results we can actually improve.
Where to go next
Where our experience comes from
Our track record so far is with SaaS and B2B companies such as CoHive, Peakflo and Fazpass. They are not property clients and we do not present them as property results. For residential projects we report on cost per qualified lead, site visits, bookings and unit absorption.
Read case studiesReady to build a better residential buyer pipeline?
Tell us about your project, its phase, location, inventory and target buyers. We will show where your funnel loses buyers and what to fix for this phase.