Residential Property Growth Partner
Google Ads that pay for buyers searching your area and price range
Buyers on Google already know where they want to live and what they can spend. We run search campaigns for residential developers selling to Indonesian buyers, bidding on area, price and property-type searches, and train Google to find buyers who book site visits, not people who fill in forms.
Google Ads captures demand that already exists. It runs in the same funnel as your Meta campaigns, landing pages and WhatsApp follow-up.
Why property Google Ads waste budget
Most property accounts are set up like any other business: broad keywords, one landing page and a target of cheap leads. Spend goes up, and sales teams complain about lead quality.
Broad keywords, wrong buyers
Bidding on "rumah dijual" or "apartemen murah" pays for renters, other cities and budgets that do not fit the project.
Optimized for form fills
Smart bidding learns from whatever you count as a conversion. When that is any form or click, Google finds more of the cheapest, least serious inquiries.
Your project name, someone else's click
Portals, agents and competing projects bid on your project name, so buyers who already know you inquire somewhere else.
No line from click to booking
Leads leave the ad account as a number. Nobody can see which keyword produced a site visit or a booking.
Keywords that carry buying intent
We build campaigns around the combinations buyers type when they are ready to compare projects, and keep the rest out with negative keywords.
Area and price
Location combined with a budget, starting price or installment.
- rumah BSD 1 miliar
- apartemen Jakarta Selatan di bawah 2 M
- rumah cicilan 5 juta Bekasi
Type and area
The kind of home buyers want, where they want it.
- townhouse Jakarta Barat
- rumah 2 lantai Cibubur
- villa dijual Canggu
Project and developer
Your project and brand name, protected so buyers reach you first.
- [project name] harga
- [project name] price list
- [developer name] cluster baru
Access and financing
Commute, landmarks and financing terms near the decision.
- rumah dekat stasiun KRL
- rumah dekat tol Serpong
- rumah DP 0 KPR
Example keywords for illustration. Each account is built from search data for the project's area, price band and buyer segments.
What we run
One account structure per project, built around buyer intent rather than keyword volume.
Area and price search campaigns
Ad groups by area, price band and property type, each with ad copy and a landing page that match the search.
Brand protection
Campaigns on your project and developer names so buyers who already know the project reach your page, not a portal or agent.
Performance Max and YouTube
Project video and visual formats for buyers in-market for property in the area, with brand and location controls in place.
WhatsApp and call assets
Ads that open WhatsApp or call the sales line directly, with price, location and site-visit offers in the assets.
Location and audience targeting
Targeting by where buyers live and work, including Indonesian buyers abroad for Bali, Batam and overseas projects.
Offline conversion import
Qualified leads, site visits and bookings sent back from the CRM to Google Ads, so bidding optimizes for buyers, not form fills.
Included in every account
- Negative keywords for rentals, boarding houses, jobs and out-of-range budgets
- Price and location in the ad copy to filter clicks before you pay
- A matching landing page for each area, price or type ad group
- Enhanced conversions and Google Ads tracking set up correctly
- Click ID and campaign data passed into the CRM with every lead
- Weekly search-term review and keyword clean-up
- Budget split by intent: brand, area and price, and prospecting
- Indonesian and English ads for international buyer segments
What we report
Clicks and click-through rate are diagnostics. We report what Google Ads adds to the sales pipeline.
- Cost per qualified lead by campaign and keyword
- Qualified-lead rate from Google Ads
- WhatsApp conversations and calls from ads
- Site visits and bookings attributed to each campaign
- Cost per booking compared with Meta and other channels
- Impression share on brand and priority area searches
Google Ads captures buyers who are already searching. Meta campaigns create demand among buyers who are not searching yet, so we plan both from the same buyer data.
How we work
- 01
Account and search audit
We review your current account, search terms, conversion setup and competing bids on your area and project name.
- 02
Intent map and structure
We map area, price, type and brand searches to campaigns, ad groups, negative keywords and landing pages.
- 03
Tracking to the CRM
We connect click IDs, enhanced conversions and CRM stages so qualified leads, site visits and bookings flow back to Google Ads.
- 04
Launch and control
Campaigns go live with budgets by intent, daily spend checks and weekly search-term reviews.
- 05
Optimize on bookings
We move budget toward keywords and areas that produce site visits and bookings, and cut the ones that only produce volume.
Connected services
Property lead generation
Positioning and Meta campaigns that create demand alongside search.
Residential property SEO
Organic area and price pages that win the same searches over time.
Ready to build a better residential buyer pipeline?
Tell us about your project, area, price range and current Google Ads spend. We will show which searches are worth paying for and where budget is leaking.