Residential Property Growth Partner
One industry, three ways it sells
We only work with residential property developers. Inside that one industry, landed homes, apartments and villas are bought by different people for different reasons, so each gets its own buyer funnel.
For medium- to high-end residential projects in Jakarta, Bali, Batam and selected Indonesian markets.
Choose your project type
Each page covers who buys, what decides the purchase, how they search and where projects lose them.
Landed housing and clusters
Houses, townhouses and gated clusters sold to families who compare area, access, installment and the show unit.
Main buyers
End-user families, upgraders, first-time buyers
See how we market it >Apartments
Residential towers sold off-plan or ready, to end-users and investors at the same time, unit type by unit type.
Main buyers
First-time buyers, young professionals, investors, parents buying for children
See how we market it >Villas and branded residences
Lifestyle and investment properties, mainly in Bali, sold to buyers who live somewhere else.
Main buyers
Investors, second-home buyers from Jakarta and Surabaya, international buyers
See how we market it >Residential property overview
Markets we focus on, marketing by launch phase, buyer types and the developer teams we work with, across every project type.
How the segments sell differently
The same budget and the same funnel stages produce different results depending on who the buyer is.
| Segment | Landed housing and clusters | Apartments | Villas and branded residences |
|---|---|---|---|
| Main buyers | End-user families, upgraders, first-time buyers | First-time buyers, young professionals, investors, parents buying for children | Investors, second-home buyers from Jakarta and Surabaya, international buyers |
| What decides the purchase | Location and access, monthly installment, the show unit | Location near offices, transit or campus, payment scheme, developer track record | Location, ownership structure, rental potential and management |
| Sales cycle | Weeks to months, usually after one or more family visits | Short for smaller units, longer for investors comparing returns | Longer, often several calls before a single visit |
| First question on WhatsApp | Budget or installment, KPR or cash, move-in timeline | Live in or invest, unit type, payment scheme | Use or invest, ownership preference, when they can visit |
| Key metric | Site visits per qualified buyer and cost per booking | Cost per qualified buyer and bookings by unit type | Qualified calls, visits booked and cost per booking |
What stays the same in every segment
The funnel order never changes: position, attract, capture, qualify, nurture, visit, book, learn. What changes is the message, the channel mix and the first question we ask a buyer.
- Project positioning
- Meta and Google campaigns
- Landing page
- WhatsApp qualification
- Qualified buyer
- Site visit
- Booking
Where our experience comes from
Our track record so far is with SaaS and B2B companies such as CoHive, Peakflo and Fazpass. They are not property clients and we do not present them as property results. For residential projects we report on cost per qualified lead, site visits, bookings and unit absorption.
Read case studiesWhat we do not market
- Offices, retail and other commercial property
- Hotels and short-stay operations
- Rental listings and property management
- Listings from individual agents
Staying in residential development is what lets us know these buyers well.
Ready to build a better residential buyer pipeline?
Tell us which type of project you are selling, where it is and who you expect to buy. We will show where your funnel loses buyers and what to fix first.