Home Improvement
Turn interior and renovation chats into booked surveys
After the keys come the interior, the kitchen and the renovation. Homeowners find you on Instagram, send photos and room sizes on WhatsApp, and ask for a price before they ask for a visit. We run the ads, qualify every chat and book the survey or showroom visit your team closes.
For businesses serving Indonesian households, from the first home to the family car.
Businesses we work with
High-ticket home businesses whose customers chat before they commit to a survey, a showroom visit or a first order.
Interior design studios
Full-room and full-house design and build, where portfolio, style and budget decide the shortlist.
Renovation and build contractors
Renovations, extensions and fit-outs, where trust, timeline and a site survey come before any quote.
Kitchen sets and custom furniture
Made-to-measure kitchens, wardrobes and built-ins, sold through a showroom visit or an on-site measurement.
Building-material and furnishing suppliers
Suppliers that sell to homeowners and to the contractors and designers who buy on their behalf.
Customers we reach
The same ad account can reach homeowners and trade buyers, but they need different offers and different first questions.
New homeowners
Families who just received the keys to a house or apartment and need it finished and furnished.
Typical buyersFirst-home buyers, young families
Renovating homeowners
Owners updating a kitchen, bathroom or whole house, often after years in the same home.
Typical buyersEstablished families, upgraders
Owners of investment property
Villa and apartment owners preparing a unit for rent or resale.
Typical buyersInvestors, villa owners in Bali
Trade buyers
Contractors and interior designers who source materials and furniture for their own clients, and order again when the work is good.
Typical buyersContractors, interior designers, small builders
We work with businesses that have a service area or a showroom, so ads are targeted by radius and every chat confirms the location first.
Marketing changes with the customer moment
A new homeowner, a renovator and a contractor reordering materials are at different moments. We plan campaigns by moment, not by channel.
- 1
Handover season
- Goal
- Reach owners of newly handed-over homes before they choose a studio.
- What we do
- Click-to-WhatsApp ads by area and project, "recently moved" audiences where Meta offers them, and a first question about the unit and its handover date.
- Measured on
- Qualified chats and booked surveys
- 2
Renovation
- Goal
- Turn renovation interest into a site survey.
- What we do
- Before-and-after creative, photo-first WhatsApp qualification of room, size and budget, and survey booking with reminders.
- Measured on
- Survey booking rate and cost per survey
- 3
Showroom and made-to-measure
- Goal
- Bring buyers into the showroom or book an on-site measurement.
- What we do
- Product and style campaigns, price-range questions in the chat and visit scheduling with follow-up after the visit.
- Measured on
- Showroom visits and quote-to-deal rate
- 4
Trade and repeat orders
- Goal
- Win contractors and designers who buy again.
- What we do
- Instagram campaigns aimed at trade buyers, catalog and price-list requests on WhatsApp and reorder follow-ups.
- Measured on
- First orders and repeat-order rate
Customers we qualify for you
Each customer type needs a different message and a different first question on WhatsApp.
New homeowner
Needs to believe
The studio understands their unit and can finish it on time and within budget.
We ask early
Unit type and size, handover date, budget range
Renovator
Needs to believe
The contractor is trustworthy and will not overrun on cost or time.
We ask early
Rooms, photos, address, timeline
Furniture or kitchen buyer
Needs to believe
The quality and finish justify the price compared with ready-made options.
We ask early
Room dimensions, style, material, budget
Contractor or designer
Needs to believe
The supplier delivers on time, at a trade price, with consistent quality.
We ask early
Project volume, materials, delivery area
Who we work with in the business
Owners
Revenue, project pipeline and whether ad spend turns into signed work.
Sales and admin teams
Fast replies, qualified chats, survey scheduling and a clear record of every customer.
Designers and estimators
Surveys and quotes only for customers who fit the budget and area.
Marketing
Creative, campaigns, cost per qualified chat and cost per survey.
Who we are not the right fit for
- Small repairs and one-off handyman jobs
- Marketplace-only sellers without a sales team
- Businesses without a service area or showroom
- Clients who only want the cheapest leads
- Clients unwilling to share sales and CRM data
We take on home businesses where a qualified chat is worth a survey, a visit or a repeat order.
Where to go next
Meta Ads & Click-to-WhatsApp
Instagram and Facebook ads that open WhatsApp chats with homeowners and trade buyers.
AI lead qualification
An AI agent that asks for room, photos, budget and address before your team replies.
Where our experience comes from
Our published track record is with SaaS and B2B companies such as CoHive, Peakflo and Fazpass. They are not home-improvement clients and we do not present them as home-improvement results. For home businesses we report on cost per qualified chat, surveys or showroom visits booked, quote-to-deal rate and repeat orders.
Read case studiesFind where your WhatsApp funnel loses buyers
Tell us what you sell, your service area, your ad budget and how your team handles WhatsApp today. We will show where chats are lost before the survey and what to fix first.