Background
Established in 2021, Fazpass is a multi-factor authentication company based in Indonesia. Its all-in-one platform covers a wide range of authentication needs for businesses and individuals.
Pain points
Fazpass had an under-optimized website and relied on costly ads for lead generation. Without in-house digital marketing expertise it targeted the wrong keywords, wasting budget and attracting irrelevant leads.
The goal was to turn the website into a digital asset that attracts high-quality leads from organic search.
- Difficulty acquiring new users from the internet.
- A large budget spent on Google Ads and LinkedIn Ads to generate leads.
- A website that did not capture the potential leads and customers the business needed.
What we did
Content that generates and measures organic traffic
Through website optimization, Fazpass can generate, track and measure organic traffic with targeted content, attracting and engaging the right audience for sustainable growth.
Technical SEO
We optimized the website structure, meta tags and on-page elements for better visibility in search results, driving organic traffic and attracting more potential users.
Landing pages and copy that capture leads
We helped with strategy, pain-point analysis and audience research, then built landing pages, content and copy that convey the brand message and capture potential leads and customers.
