Background
Founded in 2021, Peakflo is a Singapore-based fintech startup that streamlines and automates invoice collection and vendor payments for businesses across Southeast Asia, from startups to unicorns. On 6 July 2022 it announced $4.1 million in seed funding.
Pain points
Peakflo generated most of its leads from Google Ads and LinkedIn Ads, with 10% of them becoming sales-qualified. It started investing in organic search to generate new leads and reach the Indonesian audience more closely.
- Low performance and low visibility on search engines.
- A large budget spent on Google Ads and LinkedIn Ads to generate leads.
- An early entry into the Indonesian market, without knowing local audience behaviour.
- Limited marketing resources.
What we did
Faster performance in search results
Solution: technical optimization, including website navigation fixes, faster page speed, and faster crawling and indexing.
Result: after a month, site health was growing steadily. Google started to notice Peakflo’s content, and indexed pages and site speed both improved quickly.
Organic traffic and leads
Solution: generate organic traffic and leads, and raise conversion rate within a month.
Result: overall organic traffic grew 185.33% within a month of the technical fixes that started in June.
Content planning for local search intent
Solution: strategic content planning and user-behaviour analysis, with keyword research grounded in local audience intent and buying behaviour.
Result: pages ranked at the top of Google within two months.
Training for the in-house team
Solution: training and support for the data analyst, web developer, UI/UX designer and content team, including how to implement technical SEO.
Result: transparent weekly communication kept everyone aligned and working together.
